See exactly what AEO Owl does.
This is the real setup form, pre-filled with an actual audit we ran on Snowflake. Click around to see how a brand is set up, then scroll to the bottom to see the actual Owl Report — real engine quotes, real citation data, real action plan.
No signup. No card. Just look.
Brands you want benchmarked against yours in every audit — and the names Owl will use in the head-to-head comparison question when drafting. Name + domain per row. Firm limit of 5 — delete one to add a new one anytime.
What would your customer ask ChatGPT or Perplexity — and you want your brand to appear in the answer? Pick or write up to 10 questions. Editable anytime in Audit Questions.
How Owl drafts your questions
Owl writes 10 buyer-voice questions tuned to your sub-vertical, ICP, and competitive position. The methodology is deliberate — here are the five rules it follows:
- 1-2 branded, 8-9 unbranded. Branded queries always cite you (the AI was handed the answer) — useful for accuracy checks, but they inflate the visibility score if overused. The unbranded ones are the real test.
- Buyer voice, not marketing-speak. Real prospects don't say "B2B SaaS" or "automated solutions" — they ask in plain language. Owl is blocked from that vocabulary.
- Niche-anchored. Questions target your specific sub-vertical (e.g. earthwork bidding for civil contractors) rather than the generic parent category (construction software). Specificity is where real buyers live.
- Funnel coverage. Each draft spans the four AI-visibility stages: discovery ("best X for Y"), comparison (against the competitors you added above — by name), consideration ("does X handle Y?"), and accuracy (does the AI describe you correctly?).
- You own the final list. These are drafts, not commitments. Edit any question inline, delete the ones that miss, write your own — Owl just gives you a strong starting point.
Which AI engines should we audit this brand against? All 8 are selected by default — click any engine to remove it. Locks after the first audit, then this exact set runs every time.
All 8 engines selected — this brand will be audited across every one. Click any pill to remove an engine.
Audits run monthly on the day you choose. You can change cadence later from Brand details.
A quick sanity check before the first audit kicks off. Engines lock when audit 1 completes — questions and competitors stay editable (within their firm limits of 10 and 5).
This is where your AI visibility lives.
The form above is the input. The dashboard below is what you'll live in — score history, engine breakdown, every mention, every shift. Available with every plan.
Ready to see your real numbers?
Pick how you want to start. All three options run a full 8-engine audit on your brand — Monitor just keeps it running automatically and alerts you when anything moves.
Cancel anytime — service runs to the end of your paid period. See full pricing →