AEO Owl
AEO Owl
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AI Visibility Intelligence · v3.2

Does AI know
who you are?

AEO Owl measures how often AI recommends your brand across the 8 engines buyers actually use. Benchmark competitors, find your gaps, and get prioritized fixes to strengthen your AI presence.

See where you stand See how it works
One audit, on demand — from $150. Monthly tracking optional.
8 AI engines·240 deep queries·Total AI visibility
ChatGPT Claude Gemini Grok Perplexity Mistral DeepSeek Google AI Overviews ChatGPT Claude Gemini Grok Perplexity Mistral DeepSeek Google AI Overviews
A new kind of search

Google ranks websites.
AI recommends businesses.
They're not the same.

AEO Owl measures how often AI recommends your brand, why it doesn't, and what to do about it — so you're the name AI gives when a buyer asks who to choose.

The shift · market data from McKinsey

Search already moved. Most brands can't see it.

Buyers on AI
50%+
of buyers now decide inside AI — before they ever reach a website.
Source · McKinsey
but only
Brands watching
16%
of brands monitor how AI recommends them.
Source · McKinsey

Half your buyers are already deciding here. Almost none of your competitors can see it. Be the one that can.

When a buyer asks AI for a recommendation and it names a competitor instead of you, the sale is lost before they ever reach a website.

57% use AI to generate recommendations · 61% to compare products — McKinsey AI Discovery Survey, Aug 2025 (n=1,927)

See where you stand View a sample report
How it works

Three steps.
One thorough scan.
Full AI visibility.

Understand how AI engines see your brand — and where you're being overlooked.

STEP 01

Enter domain, questions, & competitors

Your domain, 10 target questions, and 5 competitors to benchmark against.

3–7 minutes
STEP 02

Owl queries 8 AI engines

Owl crawls your site for schema and entity signals, then queries 8 major AI engines — for you and your competitors. 10 questions × 8 engines × 3 reps = 240 deep queries, not a shallow ping.

5–10 minutes
STEP 03

Owl delivers

  • AI Visibility Overview
  • Action Plan
  • Owl Report (comprehensive deliverable to share)
  • Dashboard (track visibility audit-over-audit)
  • And more…
Full AI Visibility
10
Questions per audit
5
Competitors benchmarked
8
AI engines audited
10
Min · runs in background
What you get

What does it take to win in AI search?

The score, plan, report, and tracking it takes to get cited.

Know Where You Stand—and What to Fix Next.
Track both your AI Visibility Score—how often AI engines cite and recommend your brand—and your AEO Readiness Score—how prepared your website and brand are to earn more citations. Together, they reveal whether your challenge is visibility, foundation, or both.
5.4
/ 10
AI Visibility
Citation Rate
60%
Share of Voice
25%
Engine Coverage
7/9
Avg Position
#4.2
6.2
/ 10
AEO Readiness
Authority
7.8
Content
6.4
Technical
7.2
Engine Performance
See how each of the 8 AI engines — ChatGPT, Claude, Gemini, Perplexity, Grok, Google AI Overviews, Mistral, and DeepSeek — treats your brand. Bars below show each engine's share of AI search traffic; your score weighs all 8 engines equally.
ChatGPT36%
Gemini21%
Claude13%
Perplexity10%
Google AI Overviews9%
Grok6%
Mistral3%
DeepSeek2%
See your engine coverage live
AI Mentions
Every citation Owl finds across the 8 engines — with the actual response text, sentiment, and accuracy flags so you see exactly what AI is saying about you.
Action Plan
AEO Owl turns visibility insights into an actionable plan. Each recommendation targets a specific scoring component and includes a calibrated projected lift based on documented methodology—not AI-generated assumptions.
Competitor Benchmark
Run the same queries against up to 5 competitors. Side-by-side scorecard across every component of both AI Visibility and AEO Readiness.
Owl Report
Every score, every engine, every citation — in one shareable PDF, plus a public link clients can open without signing in.
Monitor
Alerts and Scheduled Audits*
Owl runs your audit every month, completely hands-free. Receive an alert email the moment your visibility shifts, citations move, or a competitor takes ground.
Monitor
Report Branding*
Add your logo and brand to every report. Share polished, board-ready updates with clients or your team — your logo, your colors, your report.

*Available on Monitor.

Live preview · sample audit

What does AI see that you don't?

A real audit runs 10 questions × 8 engines × 3 repetitions — 240 data points per audit. Each dot below is one repetition. Hover any cell to read what the AI actually said.

PE
Pebble CRM illustrative
pebblecrm.com · B2B SaaS · audit aud_p3b1ec · May 24, 2026
5.4/ 10
AI Visibility · mid-range
3/3 · cited consistently 2/3 · mixed 1/3 · weak 0/3 · invisible
See your weak engines.Pebble CRM is invisible on Grok, Mistral, and DeepSeek — three engines that drive about 10% of AI traffic in this category and that competitors are dominating right now.
See where competitors win.When AI cites Pipedrive 3/3 times and Pebble 1/3, that's a content gap. The action plan tells you which queries to fix first — ranked by impact ÷ effort.
See it in 70 seconds

Watch the dashboard in action.

The score, the engine breakdown, the competitive picture, the citation feed, and the Owl Report — every surface an audit unlocks.

The video shows the full Monitor dashboard. Dashboard includes every data view and the action plan — automated scheduling, Alerts, and Report Branding come with Monitor only.

Pick your plan
Pricing

Run audits on-demand,
or monitor continuously.

Choose the option that fits your needs. Get a one-time AI Visibility Report, access the full Dashboard for deeper analysis, or Monitor your brand continuously with scheduled audits, alerts, and trend tracking.

Report
$150/ audit

A one-time AI Visibility Report on one brand — the full audit, delivered as a PDF + shareable link. No subscription — just your report.

  • Purchase as needed · no subscription
  • 10 questions × 8 engines × 3 reps · 240 deep queries per audit
  • Two-score diagnostic · AI Visibility + AEO Readiness
  • Competitive intelligence (up to 5 competitors)
  • AI Briefing + prioritized action plan
  • Owl Report PDF + shareable link
Get your report · $150
One-time · emailed to you in about 10 minutes
Dashboard
$300/ audit

One on-demand audit on one brand — in the full interactive dashboard, not just a PDF. Same depth and data as Monitor; you just run it yourself.

  • Everything in Report
  • The full interactive dashboard — Engine Performance, Competitive Comparison, AI Mentions
  • Save & track the brand — re-run audits any time
  • Trends unlock at your 2nd audit on a brand
Buy a $300 audit
Upgrade to Monitor any time — unused audit credits carry over.
Recommended
Monitor
$500/ month
or $5,000/yr · save $1,000 (≈ 2 months free)

Everything in Dashboard, plus automation, Alerts, and Report Branding.

  • Everything in Dashboard
  • 2 brands tracked — +$250/mo per additional brand
  • Automated monthly audits (one per brand)
  • Alerts after every audit — score, citations, competitors
  • Report Branding (your logo on every report)
Start monthly · $500/mo Buy a year · $5,000 · save $1,000
Cancel anytime · service ends at period close*

Full comparison

Dashboard vs Monitor, every feature side by side — both deliver the same audit depth; Monitor adds automation, Alerts, and Report Branding. Areas tagged Live · PDF · Share are interactive in your dashboard and also export to a PDF or a shareable link — six client-ready reports in all. (Report delivers the same audit as a one-time PDF.)

Dashboard
$300
per audit · buy as needed 		Recommended Monitor
$500
per month · 2 brands or $5,000/yr · save $1,000
Audit coverage
Audits Included 1 1 per month per brand
Brands Tracked 1 2add more brands · $250/mo per brand
Questions1010
AI Engines88
Competitor Comparisons55
Audit analysis
Overview
AI Visibility Metrics
AI Briefing
Top Actions to Take
What Changed
Action Plan Live · PDF · Share
Immediate
Ongoing
Long-term Initiatives
Owl Report Live · PDF · Share
Comprehensive AI Visibility Breakdown
Insights
Engine Performance Live · PDF · Share
Performance
Citation Coverage
Sources
Answers
Competitive Intelligence Live · PDF · Share
Share of Voice Ranking
Mindshare Leaderboard
Who Wins Each Question
AI Mentions Live · PDF · Share
Metrics
Filterable (positive, negative, competitors)
Trends Live · PDF · Share
Metrics
AI Visibility Score
4 Pillar Trends
AI Engine Playbooks
Per engine playbooks (8 engines)
Advanced
Audit Scheduling —
Alerts —
Report Branding —
Retention
Data Lifetime Lifetime
After 15 months of complete inactivity (no subscription, no audits, no logins), historical audit data is cleared. Account, brands, and settings preserved.
Buy a $300 audit Start monthly · $500/mo Buy a year · $5,000 · save $1,000
Upgrade to Monitor
Upgrade to Monitor for automated monthly audits, Alerts after every audit, and Report Branding — your unused audit credits carry over.

All purchases include HTTPS encryption and secure data handling.

Questions

Answers, before you ask.

What's an AEO (Answer Engine Optimization) audit?
An AEO audit shows whether AI engines mention, cite, and recommend your brand when customers ask questions in your market. AEO Owl sends your target questions to 8 major AI engines, measures your visibility, identifies where competitors are outperforming you, and delivers a prioritized plan to improve your AI visibility.
Which AI engines do you cover?
ChatGPT, Claude, Gemini, Grok, Perplexity, Mistral, DeepSeek, and Google AI Overviews. The illustrative preview shows the first 3 with sample data; paid audits run all 8 against your real brand.
How long does an audit take?
About 10 minutes on our servers — but you don't wait. Click run, close the tab if you want, and we email you when it’s ready. The full chain: crawl your site, run 10 questions × 8 engines × 3 reps = 240 deep queries, classify every mention, generate the AI briefing, and write the action plan. The Platform Preview shows the workflow and a real sample report — no waiting at all.
Do I need a subscription?
No. Start with a one-time Report ($150 — the Owl Report as a PDF + shareable link) or a Dashboard audit ($300 — the same audit in the full interactive dashboard). Monitor is the optional $500/mo subscription that adds automated monthly audits, Alerts after every audit, and Report Branding. Includes 2 brands; add more for $250/mo each. You can buy a Dashboard audit first and start Monitor later — any unused audit credits carry over.
Do you offer annual billing?
Yes. Monitor is $5,000 for the year — that’s $1,000 off the monthly rate (about 2 months free). One purchase, one approval, no monthly expense reports. Extra brands are annual too — $2,500/year each (the same 2 months free); add one mid-cycle and you only pay through your renewal date, capped at $2,500. Cancel anytime — your subscription stays active until the end of the year you paid for.
Can I run audits across multiple brands or for an agency?
Yes. Two paths depending on scale:
  • Dashboard — $300 per audit per brand, paid one at a time. Each audit is bound to its brand at purchase, so they don’t get mixed up across your client list. Best for occasional audits or one-off client work. (Or a one-time Report at $150 if you just need the PDF.)
  • Monitor — $500/mo tracks 2 brands with automated monthly audits and Alerts. Add brands at +$250/mo each. Best for ongoing portfolio management — 6 client brands runs $1,500/mo with everything automated.
Agencies on Monitor also get Report Branding: every audit ships under your logo and agency identity, ready to hand to the end client.
How do I choose the right 10 questions to ask?
You don’t have to start from scratch. Owl’s question generator drafts 10 for you — pulled from your brand, ICP, and competitor list — covering four stages of how real buyers ask AI for help:
  1. Discovery — "best X for Y" (do you show up at all)
  2. Comparison — head-to-head with the competitors you track
  3. Consideration — feature and capability questions
  4. Accuracy — branded queries that test what AI gets right about you
Drafts mix ~8 unbranded buyer-voice questions with 1–2 branded ones, phrased the way real prospects ask — not how you’d describe your product in a deck. You own the final list: edit, delete, or rewrite anything. Owl gives you a starting point, not a contract.
How often should I run an audit?
Monthly is the sweet spot for most brands. Two reasons:

AI engines have day-to-day noise. Model updates, retrieval changes, and normal response variability mean your score can drift a few points week-over-week without anything real changing. Running too often makes you react to noise instead of signal.

Real changes take time to land. New content, PR mentions, schema updates — the actual work that moves AI visibility — doesn’t show up the day you publish it. Engines need time to retrain or re-retrieve, so a monthly cadence gives your work the chance to actually surface.

Monitor runs monthly by default for this reason. If you’re buying one-off Dashboard or Report audits, monthly is still the rhythm we’d recommend — buy one when you’ve made meaningful changes worth measuring, not on a calendar.
What's in the action plan?
A customized, data-driven prescription to aggressively move your AI Visibility Score. Every audit delivers an action plan split across three horizons:
  1. Immediate Actions: High-impact, technical fixes (like robots.txt and structured data schema) to unblock AI bots fast.
  2. Ongoing Actions: Sustained workflows (like review profiles and PR pitching) to continuously build market share of voice.
  3. Longer-term Initiatives: Structural authority bets to completely raise your visibility ceiling.
Every single recommendation is explicitly ranked by priority (P0 to P2) and paired with a clear Diagnosis and a step-by-step Prescription to remove all guesswork.
Do you offer guides to improve my visibility outside of the Action Plan?
Yes. Every account includes the Engine Playbooks — one per AI engine, with a 30-day checklist for each. Where your Action Plan tells you what to fix on your brand, the Playbooks explain how each engine actually decides what to surface.

The 8 playbooks group into three categories so the work is easier to plan:
  1. Source-Driven (Perplexity, Google AI Overviews) — engines that quote live web sources. Win by earning citations on the domains they trust.
  2. Training-Data (ChatGPT, Claude, Mistral, DeepSeek) — engines that recite what was in their training corpus. Longer-horizon work: be present on the sources those models were trained on.
  3. Ecosystem & Social (Gemini, Grok) — engines that lean on adjacent signals: Knowledge Graph, LinkedIn presence, real-time social feeds.
Combined with your dashboard recommendations, you get both the diagnosis and the methodology — engine by engine.
Can I see what the platform looks like first?
Yes — our interactive platform preview walks you through a sample audit with illustrative data so you can see exactly how the reports, scorecards, and dashboard work before you buy a credit. → Open the preview

Find out what AI says about you. In about 10 minutes.

Stop guessing why competitors get cited and you don't. Run your first audit today — or explore the platform with an illustrative preview.

Run a $150 audit Preview the audit experience
AEO Owl